What people say about me
I’ve had the privilege of working with industry pioneers who appreciate my transparent, results-focused approach. Ag Executive Leaders trust me to turn genAI opportunities into real, measurable results.
Doug Miller, Executive Director Canadian Seed Growers' Association
⭐⭐⭐⭐⭐
Shane Thomas, Owner Upstream Ag Insights
⭐⭐⭐⭐⭐
Core Offerings
Skip the Learning Curve
Learn from my hands-on experience integrating AI into agricultural operations. I'll share what works, what doesn't, and why - saving you months of trial and error.
Executive Training
Custom workshops for agricultural leadership teams on leveraging AI for strategic advantage. Transform technical possibilities into practical business outcomes.
Strategic Integration
Move beyond the buzzwords. Together, we'll turn AI from a fascinating concept into a practical tool that drives real agricultural outcomes.
Ag Executive
Advanced AI isn't just another chatbot – it's your cognitive load arbitrage partner. Success comes from strategically offloading high-cognitive-load, low-impact tasks while preserving your bandwidth for what truly matters.
First, build your Context Blueprint:
- Your operation's strategic goals
- Market constraints and opportunities
- Equipment and resource inventory
- Core business frameworks
- Team dynamics and capabilities
This living document guides every AI interaction, moving beyond simple Q&A to strategic support.
Offload These High-Load, Lower-Impact Tasks
- Initial research and data processing
- Document analysis and summaries
- Meeting documentation
- Scenario generation and variations
- Report and presentation drafts
- Information synthesis
Reserve Your Bandwidth For
- Strategic decision-making
- Critical judgment calls
- Key relationship building
- Core business negotiations
- Vision and leadership
The key is not using AI for everything — or nothing. It's about strategic delegation that maximizes your impact as a leader.
7 Things You Can Start doing today
Comprehensive Strategic Thinking (Using Claude & ChatGPT)
Use AI as your thinking partner to explore both breadth and depth of possibilities. Ask "What are 10 things we haven't considered?" or "With all this context, what small change could have an outsized return?"
Why it matters: It can be lonely at the top. Fresh perspectives help you see around corners.
Audio Learning On-the-Go (Using NotebookLM)
Transform written content into digestible audio insights. Perfect for absorbing information during travel.
Why it matters: Turn drive time and flights into learning time - get more done between client meetings.
Smart Research (Using Perplexity)
Get instant market insights, competitor analysis, and regulatory updates in minutes. Skip the endless Google searches and ad-filled pages.
Why it matters: Your competitors are still trying to sift through ads and pages of Google results while you're getting straight answers to your questions.
Understand Complex Documents (Using Claude Assistants)
Turn legal jargon into plain English. Build your own specialized assistant that learns your industry's documentation patterns and flags what really matters.
Why it matters: Focus on strategic decisions, not decoding dense documents.
Executive-Grade Presentations (Using Gamma.app)
No more hunting for the perfect image or struggling with slide text. Let an AI-design expert transform your text or voice input into compelling presentations.
Why it matters: Get 80% of your presentation done automatically, focus on refining the message.
Stay Ahead of Every Meeting (Using Mindy)
Receive daily calendar briefs with the latest information about your upcoming clients, straight to your inbox. Mindy automatically gathers and synthesizes relevant updates.
Why it matters: Walk into every meeting with the latest context and insights.
Smarter Meetings (Using Otter.ai & ChatGPT Canvas)
Never Miss a Beat
Focus on active listening while AI captures every detail.
Why it matters: Be fully present in discussions, build stronger relationships.
Turn Talk into Action
Transform discussions into action plans during the meeting using ChatGPT Canvas + Otter, or set up automated agents to handle follow-up. Why it matters: No more waiting days for meeting follow-ups. Move fast on what matters.
Put Your Meetings to Work
AI monitors discussions for operational challenges, market opportunities, and team commitments. Automatically create task assignments, follow-up reminders, and communication materials. Why it matters: Your meetings become engines for action, not time sinks.
[Detailed guide to meeting tools →]
Want to see how this works in real ag operations? Let's talk about putting these tools to work in your world.
Ag Marketer
GenAI isn't just another tool – it's your production acceleration partner. Success comes from leveraging AI to compress creative cycles while maintaining brand consistency and quality.
8 Things You Can Start doing today
Brand Voice Consistency (Claude Workbench & Jasper)
Set up a specialized assistant that knows your brand's tone, style, and messaging guidelines inside out. Use it to check your assets for consistency and generate new content ideas that align perfectly with your brand.
Why it matters: Scale your content production while maintaining your brand's unique voice - no more bottlenecks in the review process.
Content Accessibility (Claude)
As marketers, we often assume our customers know our products as well as we do. Set up an assistant that automatically adjusts reading levels and technical complexity of your content - transforming complex product specs into farmer-friendly language, or adapting detailed agronomic content for different audience segments.
Why it matters: Make your expertise accessible to every segment of your audience.
Creative Asset Generation (Ideogram)
Transform your ideas into compelling visuals without expensive agencies or lengthy photoshoots. Generate multiple versions of your ads for rapid testing and optimization.
Why it matters: A perfect image is worth 1000 words - now you can create it in minutes, not weeks.
[→ Read my review of 7 top AI image generation tools for ag marketing]
Customer Insight Engine (Fireflies & Claude)
Turn every customer interaction into marketing gold. Set up an agent that analyzes sales call transcripts, identifies pain points, and automatically generates relevant marketing assets - all within minutes after the call ends.
Why it matters: Get frontline customer insights without being in every meeting, and turn them into assets immediately.
Executive-Grade Presentations (Using Gamma.app)
No more hunting for the perfect image or struggling with slide text. Let an AI-design expert transform your text or voice input into compelling presentations.
Why it matters: Get 80% of your presentation done automatically, focus on refining the message.
SEO Enhancement (Semrush & ChatGPT)
Generate SEO-optimized content variations that rank for agricultural searches while maintaining your authentic voice.
Why it matters: Increase organic visibility while staying true to your brand.
Campaign Analysis (ChatGPT)
Get AI-powered insights on performance and engagement patterns across your campaigns.
Why it matters: Optimize your strategy with data-driven recommendations.
Content Multiplication (Claude)
Transform a single blog post into a full social media campaign. Get 10 different X (Twitter) posts highlighting key points, LinkedIn articles that speak to business decision-makers, and Instagram carousel posts that showcase your visual content - each automatically adjusted for the platform's audience and format.
Why it matters: Get 20+ pieces of platform-optimized content from a single source, without the usual hours of rewriting.
Want to see how this works in real ag operations? Let's talk about putting these tools to work in your world.
Ag Sales
GenAI is the personal Executive Assistant you've always wished you had. It isn't just another tool you're being asked to use. Focus on what you do best – building relationships and closing deals – while your AI assistant handles the rest.
Ready to get your personal AI sales assistant? Let's explore how these tools can help you spend more time selling and less time on everything else.
5 Things You Can Start doing today
Focus on Selling, Not Reporting (Vapi/Lindy)
Hate CRM busywork? Just call your AI buddy after each field visit and tell them what happened. They'll:
- Fill out all the CRM fields automatically
- Probe you for important details you might forget
- Format everything so after-sales knows exactly what's happening
- Keep your pipeline data current without the typing
Why it matters: No more late-night CRM updates or missing details. Just natural conversation that keeps everyone informed.
Try it for yourself: +1 515-495-6682
Your Personal Sales Coach (Claude Assistant)
Get private feedback after every sales call from an AI coach trained in FBI negotiation tactics and proven sales principles. Receive personalized tips on what worked and what could be better next time. Why it matters: Continuously improve your sales game with expert-level feedback after every interaction..
Smart Preparation (Using Mindy)
Get AI-powered briefings before every meeting: prospect updates, relevant talking points, and opportunity analysis.
Why it matters: Walk into every meeting prepared for meaningful conversations.
Email Excellence (Superhuman)
Your personal email draft coach provides real-time suggestions based on your tone, past conversations, and strategic context. Craft the perfect response every time.
Why it matters: Send emails with confidence, knowing they'll land just right. (Note: While full automation is possible, we believe personal touch in sales outreach is irreplaceable)
Your Research Assistant (Mindy)
Get comprehensive prospect profiles including recent news, challenges, and opportunities in minutes. Understand their operations before your first contact.
Why it matters: Walk into every conversation knowing exactly what matters to your prospect.
Want to see how this works in real ag operations? Let's talk about putting these tools to work in your world.